Within a historical perspective, the definition of sustainable management has been evolving since the sixties, with a particular event triggering global awareness of management community, as mentioned previously, the Brundtland Report in 1987 (Hoffman and Ehrenfeld 3). The academic scholars studying the concept evolution agree that it has been experiencing some sort of phases, such as Industrial Environmentalism in the beginning of the sixties, a phase in which industries succeeded to discredit environmental organizations. Early in the seventies, just after the creation of the US Environmental Protection Agency (EPA), a new phase, defined as Regulatory Environmentalism, started and companies simply focused on being compliant with law. The growth of influence of major NGO during mid eighties opened room for a new phase, designated Social Responsible Environmentalism, producing more cooperation between companies and environment activists. Proactive management of environment...